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Webmasters Check Out Alexa’s New Site Audit

Today I thought I would write about one of our newest offerings, the Alexa Site Audit. The Site Audit takes an in depth look at your website, grades it, and recommends ways to make it easier for people to find and use it. This is a project I’ve been personally involved in since the beginning, so I am especially exited today to be blogging about it.


Once a report is initiated, our Site Audit crawler crawls your website. Depending on how many pages your site has, and how quickly we can fetch them, this can take up to 12 hours to perform. We then process the crawled pages, which can take several hours, and only when the report is done do we bill you. Because the process takes some time, we will send you an email when the report is complete. If you log in you may see your report as “payment pending,” don’t worry. It can sometimes take over an hour for the payment to complete, although most of the time it’s much faster.

When you click on the finished report, the first page you see is an overview with your sites’s grade and our top recommendations for improving it. The report is broken into five sections, Crawl Coverage, Reputation, Page Optimization, Keywords, and Stats. The first three sections contribute to your grade, while the last one is for anyone interested in the details of the crawl.


I’ve included screenshots of a report run on my family blog. As you can see I received a grade of “C”. Ouch. I guess I have some work to do. It looks like I need to work on getting links to my site from more popular sites, and I need to make sure I have relevant title and meta descriptions on each of my pages.

Crawl Coverage: This section of the report is about the structure of your website, and makes recommendations on how easy it is for crawlers and visitors to find pages. In the example you can see that the reachability of pages in my site is quite poor, and over two thirds of the pages were more than three clicks away from the home page. I obviously need to make sure content on my site is easier for visitors to find. I can also see if I’ve accidentally blocked any important search engines from crawling my site, how many temporary redirects were found, etc.


Reputation: The reputation of a site, at least in terms of Page Rank, is based on how many sites link it to it and what their reputations are. My blog is in the 9th percentile for inbound links, which means that 91% of sites with a similar Alexa Traffic Rank have more inbound links than my site does. I guess I really do need to work on getting other sites to link to me. Note that by default the graph in the example screen shot is hidden, but if you click on “Learn More” you will see it for your site.

Page Optimization: This section gives recommendations on how to improve the pages of your site, as opposed to the Crawl Coverage section which makes recommendations based on site structure. Here we identify things like duplicate content, which is when two or more URLs show the same “page”, pages with little text, missing image descriptions, broken links, etc. The report found two broken links on my blog, which I probably would have never found otherwise.


Keywords: This section recommends keywords to buy if you advertise your site on search engines. We also suggest words to use when linking to pages within your site. Using descriptive words in link text makes it easier for search engines to understand what the linked-to pages are about, and using popular yet relevant words will make the linked-to pages easer to find in search engines.

Stats: This section provides a short summary of the crawl of your site we performed. It includes information such as the number of pages we requested, the errors we encountered, and the unique hosts we crawled. Even if you’re not that interested in stats, I do recommend looking over the Unique Hosts Crawled. If you see any sites on the list you don’t recognize, it may mean you have some spam links somewhere on your site.

I hope this inspires you to run an Alexa Site Audit, and that you find it useful. We welcome all questions and feedback. You can post to the Alexa help forums, in the comments section here, or send an email to siteaudit@alexa.com.


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